Some people accept that the status quo salary for personal trainers is $ 20,000 - $ 30,000 a year. However, pioneering fitness pros have found a way to earn what they are worth and free up more of their time, without charging $ 200 per hour. Its called: boot camp! This fun addition to a personal training program brings in better profits and is something that clients truly enjoy. Furthermore, with a bit of business and boot camp marketing know-how, personal trainers can make the ultimate leap from employee to employer and run their own studios.
Sam Bakhtiar, CEO of the Fitness Concepts boot camp in Chino Hills explains: Boot camp is the perfect business model for trainers who want to get into running their own show, without all the overhead. You can do it virtually anywhere even outside, if you dont want to rent a space. And you dont really need any equipment unless you want to invest in a few low-cost jump ropes, an obstacle course, or a few Bosu balls.
Successful boot camp marketing starts with recognizing the value of what is being offered, Sam adds. Your average client is someone who doesnt like big box gyms. Youll get a lot of people who have tried to lose weight for years to no avail and need a little extra TLC. And youll also get a lot of people who are retired and want a fun way to make physical activity a regular part of their lives. Thats why I always recommend turning your boot camp into a productive social club.
Sam explains that his boot camp begins with a one-on-one consultation for all new members that will involve a discussion of health history and concerns, a goal setting session and nutrition counseling with step-by-step meal plans. From there, clients are signed up into a boot camp class with no more than 20 people, where they will receive individual feedback but in a more affordable group setting. Most programs are geared toward short-term weight loss, but there are options for extending ones stay in a boot camper for life program aimed at die-hards. His boot camp also plans regular contests, outings, dinners, seminars and grocery store tours to complement their traditional services.
In his premium boot camp marketing manual Six-Figures In 67 Days, Sam Bakhtiar outlines step-by-step instructions on how a fitness professional can run a successful boot camp studio that grosses over $ 100,000 in its first year. He shares more than 20 years of experience as a personal trainer and boot camp owner that illuminate pitfalls to avoid and best practices to adopt.
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